Hearts & Minds, Scotland

June 2018, Dr. Prof. Tine Faseur: Ethics of Fundraising

An abstract of the presentation given by Dr. Prof. Tine Faseur, professor at the University of Leuven in Belgium, at the EFHCO Fundraisers Exchange 2018 in Antwerp last month.

Dr. Prof. Tine Faseur held an inspiring presentation about the Ethics in Fundraising. The outcome of her research among Belgium donors resulted in the following six ethics of fundraising:

·         Choice of freedom
Has the donator really a choice. For example in the amount of money they donate, or the cause they are donating to. Do we utilize techniques that is restricting the choice of saying no and do we put pressure on our donators.

·         Dignity
Do we treat our own organization and its member in a honest way, and do we our actions not threaten the social values and norms. And how about the donators, do we approach and treat the donators in a dignified way.

·         Authenticity
Does our organization have a clear story. Are our actions sincere and believable. Are they Honest and reliably. Are we truthful and does our actions speak about our cause or about our organization.

·         Long Term Orientation
Are our actions and activities long term projects. Do we aim to get a long lasting connection with the donators or do we aim for short term actions and lead our donators to impulsive actions. Do we respect the moral, values norms and decisions of our donators and do we offer the donators a meaningful passive or active participation in our organization.

·         Sense of Purpose
Are all our activities truly steps towards our goals. Can we utilize other ways to reach our goals and is the current route the most efficient. Are those goals really realistic or are the goals unobtainable. Does the donator know what actions they support and what actions the contribute to.

·         Equilibrium
Do we keep our donators comfortable or do we bring uncertainty to our donators. Does our actions not damage the thrust of our donators. Are the donators sufficiently informed about the actions and the options they can  take. Does the donator have the option to not be confronted with cruel imagery and do we not intrude in their personal and safe living spaces.

For more information about this research results or her other work. Please visit: https://www.researchgate.net/profile/Tine_Faseur